5 Seconds of Summer

The project

As one of the biggest new artists in mainstream music, we knew that we needed to create something special for the young Australian rockers that suited the band's ingenious aesthetic of fusing pop and punk. Working closely with management, the band and global merchandisers, Bravado, we designed and art directed a 36 page programme including a fanzine-style insert that focused on their recent Japanese concerts. The Right Side produced a fantastic programme for 5 Seconds of Summer’s 'Sounds Live Feels Live' tour. They brought a huge amount of creativity to the project and their talented team were a pleasure to work with. We look forward to collaborating with them again. Aidan Taylor-Gooby, Modest! Management Additionally, elements of the creative were integrated into the show graphics and styling. We also created a poster and a number of apparel designs. www.5SOS.com