Work archive

Video · 2014

Atreyu

The Right Side were contacted by Raw Power Management to produce a conceptual video for the 2014 comeback of Californian metal band, Atreyu.

Client
Raw Power Management
Disciplines
Video
Year
2014

The project

Released in 3 parts over the course of a month through their social media channels, the primary goal was to build anticipation and excitement within their fan base. The video uses carefully selected stock footage mixed with abstracted footage from past promo videos and live performances. The video escalates, soundtracked by a constant drone and ending with a reveal of the bands logo. www.atreyuofficial.com

Recovered from The Right Side archive