Work archive

Branding · Print · Apparel · 2013

Blitz Kids

As part of our partnership with The Uprising Creative, we were approached by Red Bull Records to develop the campaign for the debut album by Blitz Kids, The Good Youth.

Client
Red Bull Records
Disciplines
Branding, Print, Apparel
Year
2013

The project

After designing the logo treatment which included the unicorn motif, we created a theme and narrative for the campaign based around optimism and empowerment. After commissioning a prop maker to create a 'Unicorn skull', we then worked closely with photographer, Julian Broad, to create an original set of images that we used across the album, singles and promo artwork. We also produced a short film which helped provide context to the back story of the unicorn skull. www.blitzkidsofficial.com

Recovered from The Right Side archive