Electric Picnic 2016

The project

Each year we have been involved in every aspect of the design, development and production of the festival programme. This year was no different, with the exception of the programme increasing to 180 pages which is testament to the festival's constant growth and innovation. The programme has been split into 7 sections to reflect its various areas and themes - Music, Other Voices, Body&Soul, Mindfield, Arts and Alternative, Soul Kids and Global Green which includes the festival's green Initiatives. As a part of the creative direction, we developed a suite of icons along with a variety of illustrations to help identify with the diverse and extraordinary line-up and experiences across the festival. We also chose the monospaced type family, Rational TW, throughout which with its character uniformity harks to an alignment of all the Picnickers with the festival itself. www.electricpicnic.ie