EnglishUp

The project

The website is aimed at the South American market, offering English language tutorials. The key aims in the brief were to: 1. Ensure the site appealed to both UK and Brazilian markets, 2. Elevate their site visually above the competitor sites, 3. Encourage users to register their interest on the site, providing more leads for the telesales team. Our approach to this design began with the User Experience, developing a series of wireframes for each page. This helped ensure that the function of the site was correct and intuitive, before applying the overall style and creative direction. The resulting design saw a 55% improvement in new registrations on the site. www.englishup.com.br