Work archive

Branding · Print · Apparel · 2014

Kate Bush Before The Dawn

The Right Side were invited by Firebrand to work on supporting creative for Kate Bush's BEFORE THE DAWN tour, her first gig in 35 years.

Client
Archive project
Disciplines
Branding, Print, Apparel
Year
2014

The project

Working closely with Kate Bush and her creative team, we designed a number of products that reflected Kate's vision, including a variety of apparel, a rescue kit and tour programme. The programme was a labour of love and thoroughly rewarding; we met with many of the creative team behind the scenes; Robert Allsopp, Brigette Reiffenstuel, Dick Bird and Tim Walker to name but a few. In the lead up to the show we decamped to Hammersmith to immerse ourselves in the atmosphere and energy of the show. The finished result was a 64 page book, with a soft feel cover, spot UV varnish and french folded. It was printed on a variety of papers; 350gsm, 170gsm and 100gsm Cyclus Offset and 170gsm silk and perfect bound. www.katebush.com

Recovered from The Right Side archive