LSE Orientation Video

The project

The Right Side were challenged with creating an animation for the orientation of new LSE Summer School students. The goal of the animation was to create clear, focused messaging that explained the orientation process. In order to do this we created a five 'chapter' animation which used simple but stylish icons to lead students through the step by step process. This animation project required making detailed information understandable and accessible to a global audience; many of whom speak English as a second language. The Right Side brilliantly interpreted a basic written script in to a clear and highly creative animation that has engaged our large student cohort and delivered solid improvements in their uptake of the information conveyed. Mark Jackson, Marketing and Recruitment Manager, LSE