A Decade of Brand Amplification

An unmistakable legacy.

Ennio Morricone composed more than 500 film scores and created a body of work recognised around the world. Our partnership covered his world tours, including 60 Years of Music, alongside a broad range of commercial and cultural projects.

One identity for many dimensions of a maestro.

The brand needed to honour Morricone’s profound impact on film and music while speaking to a diverse audience, from classical aficionados to generations of cinema fans. The challenge was to bring those worlds together without diminishing either.

A complete creative world.

We developed a consistent identity and an extensive suite of tour marketing, merchandise, publishing, website, video and advertising assets.

Tour programmes and detailed books offered a closer look at Morricone’s creative journey, while apparel, moving-image graphics and digital campaigns extended the experience across every audience touchpoint.

A legacy amplified around the world.

The 60 Years of Music tour reached 250,000 attendees across 25 cities in 20 countries. Following Morricone’s passing, his family entrusted us to create the identity and graphics package for Ennio Morricone: The Official Concert Celebration, continuing a relationship built over a decade.