Where World-Class Artists Meet Seamless Brand Expression

A global business with creativity at its core.

With headquarters in London and Los Angeles, Global Merchandising represents major names across music and entertainment. Its work spans product design, licensing, eCommerce and live tour support for rights holders, retailers, licensees and partners.

From outdated to outstanding.

The existing website lacked visual impact, was difficult for internal teams to manage and did not communicate the breadth of the company’s offer. The new platform needed to become a compelling showcase and a practical tool for marketing, commercial outreach and everyday operations.

Showcase, simplify and scale.

We audited the brand’s touchpoints, content and user needs, then restructured the information architecture around its different audiences. High-quality artist imagery, product work and case studies moved to the forefront.

A flexible CMS and modular design system gave the internal team control, while smarter enquiry forms routed incoming opportunities to the right people.

A platform as strong as the brand.

The redesigned site elevates the brand, improves navigation and gives visitors richer ways to explore the roster and services. Engagement and enquiry volumes increased, while stronger mobile performance created a consistent experience across devices.