Branding · Apparel · 2013
Tara McDonald
Best known for her collaborations with artists such as David Guetta, Axwell and Armand Van Helden, we were asked by Universal Music to design, develop and produce all creative aspects of Tara McDonald’s solo campaign.
- Client
- Archive project
- Disciplines
- Branding, Apparel
- Year
- 2013
01 / 06
The project
Best known for her collaborations with artists such as David Guetta, Axwell and Armand Van Helden, we were asked by Universal Music to design, develop and produce all creative aspects of Tara McDonald’s solo campaign. We started by developing her identity, typeface and the supporting graphical assets with which we applied to all promo and commercial collateral including single art, video and marketing material both on and offline. www.taramcdonald.tv
Recovered from The Right Side archive