Ennio Morricone 2016

The project

Our brief was simple: to create a beautiful and stylish product range that befits an artist that has created more than 500 film and television productions and considered as one of the most influential and best-selling film composers of his time. The process started with access to the vast archive of recent live photography, which along with the recent tour branding formed the basis to our creative. The square programme was some 52 pages and finished in gold metallic throughout which fortuitously matched the colour of his third Golden Globe and sixth Bafta. We also designed a number of apparel and merchandise items. "It was an absolute pleasure working with The Right Side. They have helped us to raise Ennio Morricone as a brand to new levels by integrating clever design elements and a single style pattern throughout advertising, tour programme, website, social media and merchandising range. The Right Side has developed a vision for us that has given an articulate and recognisable identity to 'The 60 Years of Music World Tour'. Floris Douwes, GEA Live www.enniomorricone.org