ActionAid - Send My Friend To School

The project

ActionAid has been running a programme, 'Send my Friend to School,' for the past eight years which offers children in the UK the chance to speak up for children around the world who are out of education. ActionAid's primary aim is to create a mass engagement campaign that is popular and widely taken up in thousands of schools across the UK. ActionAid seek to inspire a generation of young people in the UK to be active citizens and to realise their own power to ‘be the change they want to see in the world’. The Right Side were invited to design the branding, develop the action concept and produce all collateral including the school packs for the 2016 'Send my Friend to School' campaign. The theme for this years campaign is 'displacement' and provides the means for children to explore the issues and to speak up for children affected by conflict, natural disaster or in areas where education is under attack. The tone needed to be urgent, positive and fun. Using the engagement device in the shape of 'buddies,' this year children will decorate and write on the buddies 'backpacks,' which will then be presented or posted to their local MP to influence our government and world leaders to prioritise the right to education for all children. It’s been a real pleasure working with The Right Side - the designs are striking and yet playful, and do a great job of capturing the essence of the Send My Friend to School campaign. Nicola Cadbury, Education Campaigns Manager www.sendmyfriend.org